When Color is a Deciding Factor

When Color is a Deciding Factor

Color Matters Did you know that Coca-Cola has color codes that are given to all of their printers so that no matter who prints it, Coke Red is still the same. Color is that important to their brand. Having a widely-recognized brand color is a smart move. In an article...
Packaging That Sells

Packaging That Sells

Custom Decorative Packaging Can Extraordinary Packaging Sell Ordinary Products? According to Packaging World Magazine, Pepsi credits the beauty of its packaging for the sales of one of its products, LIFEWTR, a purified water. The labels feature works of emerging...