Jack Daniel’s Whisky Launches a New Whiskey Flavored Coffee in a Tin!What could be more exciting that a new product launch? Putting that new product in an attention-getting, premium package makes it hard to ignore.
Jack Daniel’s, a renowned whiskey distiller in Lynchburg, TN, partnered with World of Coffee to create a coffee that has the taste and aroma of their Jack Daniel’s Whiskey. New products demand a unique look. The packaging that they chose, made my Independent Can Company, is a hermetic coffee can with a decorative, embossed, metal snap cover. The snap cover allows for the container to be closed with a matching decorative component. Consistent with all of the other branded merchandise featuring the Jack Daniel’s logo, it sports a classic black and white logo with the “Old No. 7” embossed on the lid which was the original number assigned to Daniel’s distillery for government registration.
In a short period of time, everyone was talking about these new products. The launch became a trending news item. The unique product and the premium package made a great first impression for the brand’s product launch.
Read what USA Today had to say about the launch http://www.usatoday.com/story/money/nation-now/2017/01/13/jack-daniels-launches-whiskey-flavored-coffee/96532690/.